Commercialism Saves Lives

I was reading GQ recently when I came across an article about Errol Morris, the documentary filmaker behind The Thin Blue Line, Fast, Cheap and Out of Control, and most recently Standard Operating Procedure. What you may not know is that he also films commercials for companies such as Nike, Miller, and Apple. Not only is he unapologetic, he has this to say: “I love commercials, unreservedly. The haiku of the West. And I like to think of consumerism as the most effective preventative to genocide yet devised. If someone shows up at your door and asks you to hack your neighbor to death with a machete, you’re less likely to do it if you have prior plans, say, to go and buy a DVD player.”