Tuesday, June 3, 2008

It's Not Easy Being a Green Network

Tomorrow, The Discovery Network launches a new network, PlanetGreen. I won't watch it, because I canceled cable. They are clearly hoping that TV-watching LOHASians will tune in, but will they? It's advertised in Newsweek this week with the tagline "Organic Couch Potatoes Unite," with a little logo in the corner from sponsor General Motors. With sponsors like that, I can't help but think that this network will lack any serious environmental teeth.

For a satire of green programming, see this clip from NBC's 30 Rock, or better yet, the entire show, which features David Schwimmer as GE's corporate environmental mascot, Greenzo.

And for non-network environmental tips, visit Zaproot.com, including this clip that features another dig at GE.

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